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Children's Designer Clothing Fashion Blog

  • Halloween 2017

    Halloween 2017

    The weather is cooling down and the nights are drawing slowly in. The leaves are changing into beautiful colours as they dance around in the crisp air gently falling down, creating a magical scenery around us. It might be time to wrap up but the holiday season is just heating up. As we have entered October, here at Minimis we are getting very excited about Halloween. This is one of our favourite times of year as families can have so much fun together, being it dressing up, arts and crafts, spooky movies or snacks and parties.

    This is also an exciting time for watching our favourite celebrities and what they might decide to dress up as for this spooky event. Minimis have looked back on some of our celebrities and their children and the costumes they decided to wear and would love to share these with the Minimis Family for inspiration.
    We would also love to see your little ones and their costumes for Halloween so please tag us @minimis.co.uk.  


          Alicia Keys and Boys 

    Justin Timberlake, Jessica Biel and Family                Alicia Keys and Boys




    Beyonce, Jay Z and Blue Ivy                                            Kourtney Kardashian & Kids



    Gwyneth Paltrow and Mini Me Daughter Apple        Burtka-Harris Family



    Chrissy Teigen and daughter Luna                              Louis Tomlinson and Briana's Freddie


  • Hackett in Focus


    Here at Minimis we value the importance of the history and the story behind each individual designer we offer. Each brand is carefully selected with lots of thought behind it which is why Minimis decided to take on Hackett for the Spring/Summer season 2017 and beyond. Hackett is renowned for being authentically British and is recognised as a quality worldwide brand. The brand was first established in 1979 and has gone from strength to strength in its pursuit to continue creating classic, polished clothes.

    The collection available on our website ranges from 2 to 10 years and reflects the menswear classic, timeless look. Hackett incorporates the need for extreme quality yet durable with the all important classic cuts and British style to maintain the mature “Mini Me” look.


    170419_Shot 10_1343 copy_AW17 Kidswear Images_66384992


    Interview with Hackett’s Senior Designer and Head of Children’s Wear Laura

    How would you best describe the Hackett brand?

    A quintessentially British brand that is authentic to its roots. The children’s wear range aims to evoke British heritage with a modern twist.

    Where do you get your inspiration from to create the children’s collection?

    I am always inspired by vintage clothing because I think it's really exciting as a designer to take heritage items and inject modern flare into the design. It's all about balance - mixing the hero stand-out pieces with more commercial elements while making sure the “little gentleman” look isn’t too serious or old fashioned.

    I love London and find it hugely inspiring, especially as we are a British brand. East London has a great creative buzz and has plenty of vintage stores and small boutiques with Japanese influences (the Japanese have fantastic attention to detail). In West London, the vibe around Notting Hill and Portobello antiques markets also inspires me creatively.

    This season our two main creative ideas were around Henley and Saunton Sands beach in Devon. For Henley we went back to basics and looked at our trusted polo shirts which are pieced and usually quite heavily branded to give a preppy feel. We researched the history of Henley and tried to capture the romance and prestige of the regatta and develop a mini-me range that was comfortable too.

    Devon was about creating that sun-drenched, washed-out look. I wanted our garments to give the impression that they had been lying in the sun all day. It was a more relaxed capsule for the season, a colour palette of muted, complimentary shades of pastel colours.

    Aston Martin racing continues every season and takes a more sporty/modern approach - this season the bright yellow highlight shines through in zip tapes, graphics, linings and bar tacks

    We at Minimis love the Mini Me items that Hackett designs for each season. How closely do you work with the adult department in ensuring these iconic items?

    We work very closely with the menswear team, insuring that mini me or sometimes maxi me pieces are aligned,  themes and colours always filter down to what we adjust for the kidswear market. It's always important for the Hackett chap to dress like daddy!

    What is the best part of working for Hackett?

    The best part of working for Hackett is having a great team behind me. If you have a team where everyone is passionate and bouncing ideas off each other, you can be sure that the passion will filter into a great range that’s been designed with great care.  I also particularly love working for a British brand and it’s hard to beat the massive job satisfaction of seeing your range in stores.

    Designing for kids is about having fun and not taking yourself too seriously. I like to think of our Hackett boy as a chap with an individual sense of style. It’s important to be fearless and not afraid to play with colour and pattern.  I don’t want them to look too polished, they are boys after all!

    170419_Shot 1_077_v6_AW17 Kidswear Images_16397286-1

  • The Top Celebrities who posed Naked whilst Pregnant.

    This week’s blog post brings you some of the most talked about and publicised celebrity naked pregnancy photo shoots.

    Some women aren't aware of or ready for the physical changes they face when they become pregnant, some of the symptoms your expected to face when pregnant is breast tenderness, this is usually the first physical sign women tend to find when they become pregnant, which then leads onto morning sickness, higher senses of taste and smell, constant fatigue and needing to urinate more and more. With all of this in mind and as well as gaining weight and growing a small person inside you we take our hats off to any woman who can still look and feel great whilst heavily pregnant in front of a camera.

    1. Kourtney Kardashian’s naked pregnancy shoot for DuJour Magazine when she was pregnant with her second child Penelope shows off her gorgeous olive skin and a beautifully neat bump in an artistic shoot that left her only wearing a feather necklace.

    When asked what she thought people’s reactions would be to this shoot Kourtney opened up ‘I don’t know. It’s what a woman’s body is made to do, so I hope it’s maybe seen as something that’s artistic. This was something that initially I did for myself just to capture the moment in my life, but these photos are beautiful and I’m happy to share them. And I like how raw they are. It’s my body: I’m not trying to impress anybody or be something that I’m not. But in general, I don’t really care that much about what people think. It doesn’t rule my world. I did this because I wanted to and it made me happy.’

    pregnant celebrities

    1. Kelly Rowland’s October 2014 pregnancy shoot with Elle magazine shows her uncover her bump and open up about her thoughts on motherhood and her pregnancy beauty regime.

    pregnant celebrities2

    ‘I've switched out anything with harsh chemicals. I use nothing but shea butter, pure cocoa butter and coconut oil. It's amazing how all of those things work so well for my skin. I'm going to continue to just use those after the baby gets here.’

    pregnant celebrities5

    1. Alicia Keys also posed naked for a pregnancy photo shoot when she was pregnant with her second child to Swizz Beatz a music producer. This photo shoot was not for a glossy magazine but was used to raise awareness for Alicia Key’s charity ‘We Are Here Movement’ which is focused on making a more peaceful world for children, pushing for stricter gun laws and girl’s education to which she donated a million dollars. When asked on her reasons why this pregnancy shoot which pictures her naked with a white peace sign painted on her belly ‘It’s time to get people’s attention. People won’t be able to ignore this visual.’ Was Alicia’s response.

    pregnant celebrities6

    1. Demi Moore’s 1991 Vanity Fair naked pregnancy photo shoot was one of the first in magazine history to make the headlines, with many publications naming the early 90’s portrait as vulgar. At the time Demi was seven months pregnant with her daughter Scout when she was photographed.

    pregnant celebrities7

    5. Christina Agulera stripped off for V magazine in 2014, pregnant with her second child. Christina’s reasons for wanting to strip off and show off her heavily pregnant form. ‘'As a woman, I'm proud to embrace my body through all stages of life, staying fearless and confident in surrendering to the unknowns the future has in store.'

    pregnant celebrities3

    6. Another teen star Britney Spears also posed nude whilst naked in August 2006 for Harper’s Bazaar magazine at six months pregnant with her second child with ex husband Kevin Federline. After a turbulent few years in the press starting in 2004 when she married her childhood sweetheart on a whim in Vegas and then had several public breakdowns years later, shaving her head and attacking a paparazzi’s car with an umbrella Spears now resides in Vegas where her show ‘Piece of Me’ has been running from 2013 to 2017.

    pregnant celebrities4

    7. Mariah Carey who has twins Monroe and Morrocan with ex husband Nick Cannon published her naked pregnancy photo shoot with Life and Style magazine in 2011 at 42 years old at the time she was 8 months pregnant. Mariah spoke out 'I was feeling very vulnerable about taking pictures at all right now, but then I didn’t want to miss this opportunity to document this once-in-a-lifetime experience,' wanting to share ‘the incredibly personal moment with her true fans.’

    pregnant celebrities8

  • Janet Jackson Pregnant at 50 receives mixed reviews.

    This week Janet Jackson has announced that she is pregnant with her first child two weeks before her 50th birthday. Here at Minimis we believe that all babies should be celebrated but unfortunately Janet has been the target of some mixed reviews because of her age.

    According to a study for the Private Pregnancy UK Show the majority of British women believe it is ‘unnatural’ to have babies after the age of 44 and that it’s unfair on the child to have older parents. Many of the women who took part in the poll did not think that women over the age of 50 should be offered fertility assistance.

    75% of women who entered the poll also stated that there isn’t enough fertility education available for women about not ‘leaving it too late’ to start a family, or about the options now available to help preserve a woman’s fertility.

    Janet Jackson has put her world tour on pause while she concentrates on her family, she is married to Wissam Al Mana who she married in 2012 three years after her brother Michael's death. None of us know Janet's medical history and if she has tried to get pregnant previously, however if you are unable to conceive this can be a very personal and painful experience, sometimes women aren't in the right circumstances when they are younger to have children but if they can achieve this later in life then we salute you.

    janet jackson husband

    Dr Amin Gorgy, fertility consultant and IVF specialist spoke out that scientifically 'The ideal age for women to become pregnant is in their twenties and early thirties. A woman’s fertility potential declines rapidly after the age of 35 and drops even faster after the age of 40.'

    He added: ‘Successful egg freezing through vitrification has made it possible for women to postpone conception to later in life but as a society, we should be encouraging couples to have children at a younger age.'

    ‘In fact, I recommend that couples should aim to complete their families by the age of 35. There isn’t enough education available to women, many of whom still believe they can go on forever.’

    Miami, FL - Miami, FL - Janet Jackson performs live in concert at the American Airlines Arena as part of the 2015 Unbreakable World Tour in Miami, FL. 09/20/2015 Copyright © 2014 AKM-GSI, Inc. To License These Photos, Please Contact : Maria Buda (917) 242-1505 mbuda@akmgsi.com or Steve Ginsburg (310) 505-8447 (323) 423-9397 steve@akmgsi.com sales@akmgsi.com


  • Tommy Hilfiger Speaks Out About His Two Teenage Children With Autism.

    In aid of Autism Awareness day earlier this month this week’s blog post see’s Minimis taking a look at one of our favourite designers from our children’s wear collection Tommy Hilfiger and his campaign alongside Autism Speaks to raise awareness of the condition.

    For some of our readers who may not be aware, autism is a brain development disorder that appears within the first three years of a child’s life, affecting the development of social and communication skills. This physical condition is linked to abnormal chemistry in the brain and the causes of this abnormal activity is still unknown and continuously being researched within medical science today.

    Minimis fashion designer Tommy Hilfiger, is best known for owning a self-made high end fashion empire and rubbing shoulders with the A listers of the celebrity world, however in 2011 Tommy spoke out about his two teenage children having autism, both his 20 year old daughter Kathleen and his wife’s son Alex, aged 21 years were both diagnosed with autism as young children. Tommy said that having two children with similar difficulties has 'proved to be a comfort for each of them', he married his now wife, former model Dee in 2008 and has said ‘it is so unique to meet someone who has shared so many of the same struggles.’ ‘From the beginning we felt that this was just meant to be.’


    The couple have had their work cut out for them as they share six children between them all aged between 32 years and 6 years old. Tommy is very much a family man and his happiest memories are spent at home relaxing with his family.

    Tommy joined forces with Autism speaks as they share the same goal to put an end to the stigma of learning difficulties and autism, he has also spoken out about how proud he is of his 'really smart' daughter who has attended a special school.

    In this day and age you would believe that children and schools would be accepting of all people however Tommy remembers when his daughter was a young child. 'She’d come and wake me up in the middle of the night and ask, "Am I intelligent?" or "Someone in school told me I was a retard, is that true?" It’s just heart-wrenching and I wish more people cared about it.'

    'The government is not involved in it. People aren't donating enough money. There’s not enough research,' he said.

    'There’s no cure. It needs help, so we've become involved.'

    The concerns for children with autism also transcends into their adult life as it is difficult to know if they will ever be totally independent, as a parent all you want for your children is for them to grow up to be happy and healthy. Autism affects boys three times more than girls and is believed to affect 1 in every 88 American children, with such high statistics Minimis praises Tommy Hilfiger’s awareness campaign with Autism Speaks and we hope that one day there will no longer be a stigma attached to children with learning difficulties.

    tommy hilfiger

    Shop Tommy Hilfiger’s kids fashion collection here.

    tommy kids

  • Ten Celebrity Children Who Look Just Like Their Famous Mother's.

    Happy Mother's Day to all of our yummy mummies from Minimis.

    As well as being the leader of children's fashion trends and selling a unique and fashion forward collection of kids designer clothes we also love to blog all things fabulous, interesting and yummy mummy.

    This week in aid of Mother's Day we are celebrating our top ten celebrity mothers and their identical mini me's, some of which are following in their mother's famous footsteps.

    1. First up we have Jennifer Lopez and one half of her twins Emme who is now 7 years old. All hail the Queen of American Idol, Jennifer Lopez is now 46 years old. jlo
    2. Second up we have gorgeous actress Reese Witherspoon and her beautiful daughter Ava Elizabeth Phillippe aged 16 years old. Ava is the splitting image of her beautiful actress mother Reese and also has a famous father in teen heart throb actor Ryan Phillippe.


    3. Third up on our list is the ever so fabulous Susan Sarandon and her stunning daughter Eva Amurri, aged 30. Her father Franco was an Italian film director and Eva now also works in film and TV appearing in popular TV shows Friends, Calafornication and House.


    4. Kate Beckinsale and her daughter Lily Mo Sheen aged 17 years. Another beauty who also has a famous father working in film, Michael Sheen - Lily Mo also is an actress with a prominent role in Underworld Evolution in 2006.


    5. Kate Hudson, 36 and Goldie Hawn, 70 years old both incredibly talented and beautiful actresses in their own right.


    6. The second generation mother and daughter combo - Kate Hudson and her daughter Bingham Hawn Bellamy, aged 4 years. You can definitely see the family resemblance here.


    7. Funny comedian and actress Tina Fey with her mini me Alice.


    8. Hot red heads Hollywood Actress Julianne Moore and her daughter Liv Freundlich aged 13 years old.


    9. Supermodel Cindy Crawford and her beautiful model in the making daughter Kaia Jordan Gerber aged 14 years.


    10. Gwyneth Paltrow and Apple Martin - Hollywood actress Gwyneth and lead singer of Coldplay Chris Martin's daughter Apple Martin.


  • Kate Middleton speaks out about children and mental health.

    "The mental health of our children must be seen as every bit as important as their physical health."

    Kate Middleton has written a guest article for the Huffington Post this month, here she speaks out about the stigma and very present issues today of children with mental health problems.


    "William and I would not hesitate to seek help for our children if they needed it."

    Shortly after the Royal Wedding in April 2011, Kate Middleton started working with charities helping those affected by issues such as addiction, family breakdown and vulnerable children. Among these charities was 'Young Minds' the UK’s leading charity committed to improving the emotional well being and mental health of children and young people. For the first time Kate speaks out about some of the stories and cases she has witnessed.

    "As was to be expected, I often heard some heart-breaking stories about lives that had been torn apart, with devastating impacts for all involved, particularly children."

    Young Minds Matter is a campaign to give parents and children the right support they need which is easily accessible to help aid children with any emotional support they might need growing up. It is important to remember that mental health problems can come at any time in life for some people and often occur in adults from personal issues they had never addressed as children, mental health issues have not previously been spoken about publicly in older generations and now is time to change.

    "Parenting is hard enough without letting prejudices stop us from asking for the help we need for ourselves and our children."

    ***MANDATORY BYLINE TO READ INFPhoto.com ONLY*** Prince William and Catherine, Duchess of Cambridge leaving St Mary's Hospital in London, UK with the royal couple's second child. The newly-born princess of Cambridge is fourth in line to the throne and the fifth great-grandchild of Queen Elizabeth II. Pictured: Kate Middleton, Catherine, Duchess of Cambridge Ref: SPL1015593 020515 Picture by: INFphoto.com

    "Like most parents today, William and I would not hesitate to seek help for our children if they needed it. We hope to encourage George and Charlotte to speak about their feelings, and to give them the tools and sensitivity to be supportive peers to their friends as they get older. We know there is no shame in a young child struggling with their emotions or suffering from a mental illness."

    Here at Minimis we admire the Princess' charity work and using her social standing to address and bring public awareness and support to this amazing cause.

    If you would like more information about helping children with mental health issues get in contact with Young Minds Matter.


  • Hot Press for Minimis

    Here at Minimis we have had the honour of being featured in many major head line publications since the birth of the business in 2014.

    This month Minimis were approached by CWB (Children's wear buyer) magazine to give a short interview on their business goals and new years resolutions for 2016.


    The interview featured our two managing directors where they discussed how building a new business from scratch is no easy venture, it takes time, patience, focus, drive, education and plenty of hard work to bring your dream to life and keep the momentum going.

    Two young professionals started in childcare and fashion buying and merchandising and came together with the idea of a mini me style clothing collection for babies and children. The dedication and passion behind starting our own children's wear retailer was phenomenal, we knew we were onto something good and there was just no stopping us.


    Dedicated time away from our friends and family has now paid off immensely and we can now look back at all we have achieved in such a short space of time. Many people think they can open their own online shop and they can sit back and take their feet off the pedals and just let it grow on it's own but that is certainly not the case. Online fashion retailer, especially amongst babies and children's fashion is extremely competitive and you need to bring your A game in order to compete, otherwise you can quickly disappear into thin air and not be visible online whatsoever.

    The secret to our success is never giving up and being as knowledgeable as possible in every area of our business. No one cares more about the future of our unique, independent fashion store than we do and we have always remained the constant, strong driving force in delivering 110% every time.

    We've worked extremely hard to get high end children's fashion designers such as Tommy Hilfiger, Gant and Vivienne Westwood on board - every aspect of our business has to remain  of the same high, professional, attention to detail standard as the products we stock.

    We love nothing more than to hear our customers feedback so please get in touch and let us know your thoughts on the Minimis collection and customer experience today as after all where would we be without our amazing customer base.


  • Up to 50% Off Site Wide Post Christmas Sale

    The Sale is now on! Miss it and miss out for Kids Designer Clothing - Up to 50% Off for a limited time only.

    Shop today and click here 

    kids clothing sale

  • The Top 10 Celebrity Doting Dad's Of 2015

    As Christmas is fast approaching and we are drawing a close to 2015, we are finding ourselves wondering where the year has gone, time passes so quickly and our little babies don’t stay so little for long.

    This year celebrity mums, mummy bloggers and parental advice online has been huge, mainly featuring women and having a huge following of women. So in homage to the end of an eventful, busy and successful year at Minimis headquarters we will now look back at our favourite celebrity doting dads with their mini me’s that have been in the press this year as we feel it is important to celebrate fathers as well as mothers.

    Number 10 in our countdown list of our favourite hot celebrity dad’s big in the press this year is Hollywood heart throb Ryan Reynolds – the A list actor who is famous for films such as Van Wilder Party Liason and Green Lantern married Gossip Girl star Blake Lively and together they had their daughter James last year in December 2014. The couple have kept their family life very private with only the occasional cute snapshot on their social media accounts, like the below Ryan posted a thumb war in May 2015. With such beautiful and talented parents we believe that James is destined for great things and Hollywood stardom – watch this space.

    ryan reynolds

    Number 9 in our top doting dads list is Justin Timberlake and his baby boy Silas Randall Timberlake with Hollywood actress wife Jessica Biel, the pair married in October 2012 and had their first born son in April 2015. The couple have revealed a few ever so cute pictures of themselves with their little boy – the question on our minds is will he follow in his father’s footsteps and trouser snake on the dancefloor?

    justin timberlake

    At 8 we have music mogul Simon Cowell, after turning 56 this year Simon is an older father than the other names on our hit list, however he has said that fatherhood has changed him in a recent interview Simon spoke about his unplanned son Eric who is now 2 years old with his girlfriend Lauren Silverman. Lauren, 38 fell pregnant with Simon when she was still married to her former husband Andrew, who was a close friend of Simon’s. Simon said ‘I called him Tad because he looked like a tadpole. Something just kicked in. I felt unbelievably protective of both of them. I just absolutely wanted him’.


    Number 7 in our list is  Channing Tatum, the Magic Mike movie star married his Step Up co star Jenna Dewan in 2009 and they had their daughter Everly Tatum in 2013. Channing joked in a recent interview that perhaps not everyone would be in favour of him stripping off in his latest movie Magic Mike XXL ‘She’s gonna see it, there’s no way I could shelter her from it. I’m setting aside money for college and for therapy’.

    channing tatum

    6th in our doting dad list is Kanye West, best known for his on stage arrogance and well publicised marriage to Kim Kardashian it would appear that Kanye’s tough exterior has melted when it comes to his daughter North. North West is now 2 years old and Kimye had their second baby, a little boy named Saint in December this year.  Shop here for North West’s style with Little Eleven Paris.


    Doting dad number 5 in 2015 is Chris Brown, 26. Chris had an unplanned baby with his former girlfriend Karreuche Tran’s friend Nia which put an end to that relationship and has since caused public Twitter wars between Chris and his child’s mother. Brown tweeted ‘Some men my age run from their responsibility as fathers. I embrace mine. Just sucks that some females use children as meal tickets.’ Ouch – despite not seeing eye to eye with his daughter’s mother Chris has posted many pictures of him and his daughter on Instagram and featured her on his album cover, stating that fatherhood was ‘the best thing’ to have ever happened to him, naming his current album after his baby girl ‘Royalty’.

    chris brown

    4th in our list is superstar rapper Jay Z, 45. Jay Z and Beyonce, 34 are the ultimate power couple, we have no doubt that their daughter Blue Ivy, 3 will be destined for a life in the spotlight. Blue Ivy is always by her parents side on tour and snapped dressed incredibly well – seen in some of Minimis very own designers Mini Melissa and Little Eleven Paris.

    jay z

    3rd on the list has to be one of the biggest actors of the moment Tom Hardy. Tom, 36 has two children, his first son Louis is now 7 years old and was born in 2008 with Tom’s ex-girlfriend actress Rachel Speed.

    Tom has also recently become a father again with his current spouse Charlotte Riley also an actress he first met on the set of Wuthering Heights in 2009 and married in 2014, Charlotte gave birth to Tom’s second child in October. Tom and Charlotte have kept their relationship and baby news very private and are yet to reveal the sex and name of their new child to the press. In a recent interview about his first son Tom said ‘Being a father has given me the kind of purpose that makes you think more carefully about how you live your life. I made a lot of mistakes and I put my mum and dad through a lot because they were so worried about me. I take great pride in being a father and make sure I'm there for him and helping him as he makes his way in the world.'

    tom hardy

    2nd up we have the one and only David Beckham, father of four to Brooklyn 16, Romeo 13, Cruz 10 and Harper 4. David and Victoria Beckham work together as a team to instil the value of hard work in their children, when Brooklyn started working at his first job in a coffee shop David said ‘"We try to lead by example, by showing them it's important to work hard. That's one of the key things me and my wife have always done, before we had children, and now that we have four children. We juggle everything around the family because our main priority is the children - simple as that, and it always will be - but being hard-working is the best thing you can show children.’

    david beckham

    And last but not least doting dad number 1 in our Christmas poll has to be Prince William – our dashing Wills is a father of two to Prince George aged 2 years and Princess Charlotte born in May this year. On the birth of baby George and being in the limelight in front of the worlds press, William said ‘I was on such a high about George, I was happy to show him off to anybody that wanted to see him. As any new parent knows you’re only too happy to show off your new child and proclaim that he is the best looking and the best at everything.’

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